I know what you’re thinking…”what debate? Shouldn’t every website have a mobile version?”. Well, to answer the question with an interjection that I loathe, yes and no. It…
The “Value” of Your Business
Had an intriguing conversation today with a sales lead in Anderson, IN. As we were talking about online marketing, websites, design, blogging, SEO, etc…the owner mentioned that they may not need…
Posting Blogs…really??
Many of our new clients ask this of us once the design and implementation phase of their new website is complete. They get antsy…the word blog does seem to have a very specific meaning to a lot …
Threading the Online Marketing needle
As business owners attempting to align ourselves with certain keywords that are heavily searched, sometimes we face a situation with our websites in which we are up against enough “competition&#…
Forming Smart Strategies
Forming and implementing smart marketing strategies is something I find myself discussing quite often. As I meet with SEO clients and leads around the Indianapolis area, this topic by far dominates th…
The Power of Twitter
I was recently helping a new client – who previously did not have a website, Facebook, or Twitter – build a healthy audience on Twitter. The client observed me conduct a Twitter search for…
What’s the winning percentage?
In the world of online marketing and SEO, we often talk about conversion rate. How many people who view your website fill out the contact form? Email you? If someone types in ” Indianapolis Laun…
Creating a Valued Resource
Most business owners know that they need a website, and most of them understand that people should be visiting that site. Among the many reasons why having a great web design is important, I would lik…
Does design matter?
Actually designing a website can be tricky business: when we’re in the development stage I often find myself thinking about the psychology of the human viewer. What kind of “brain” i…
Reaching out to a new audience
As I’ve connected with many small business owners around Indianapolis, every once in a while I hear (and you’re not gonna believe this): “I really don’t need any new customers&…