Does the structure of my Website affect my search-result rankings? How could that be? Isn’t it enough to just plug in keywords randomly throughout the site?
We’re asked this question often, and the answer is unequivocally yes…the structure of your site makes a huge difference! Not only are there ‘main-page’ elements that search engines like Google will pick on, but there are numerous hidden “backend” elements that are vital to search engine optimization. While striving for first-page discoverability with search engines, we want the actual search result to be formatted correctly, displaying appropriate information.
What do your search results look like? Do you have site maps? Are the titles correct?