So let’s talk about the ‘art’ side of things…this is usually where the rubber hits the road when it comes to a great SEO and online marketing strategy. In my last article I talked about the science…using the right keywords, titles, optimization, etc. This is what creates a value to a search engine crawler like Google.
So that it’s not gobbly-gook to viewers when they come around your site in search results, we need to make sure that what we’re writing about makes sense. Because a valued resource for a human viewer. As I’ve said in the past…become a site that our target audience will be inclined to visit again and again, hungry for whatever information we’re providing. Keep your thumb on the website marketing pulse, and promote yourself as a resource.