Does design matter?

Actually designing a website can be tricky business: when we’re in the development stage I often find myself thinking about the psychology of the human viewer. What kind of “brain” is our target audience? Once we identify the different categories our targets fall into, only then can we get to work! In order to increase our “conversion” percentage (more to come on that), often we thread the needle by strategically presenting the information on the site, ensuring that for important destinations there is more than one way to get there. SEO strategy is a part of this as well, as we guide people to contact forms, phone calls, and leads!